Project
Cookbookly
Year
Feb 2025
Scope of Work
Concept, Product Design
Role
Senior Product Designer
Cooking is both an art and a science, and the right tools can make all the difference. Our goal was to design a recipe app that empowers users to create, save, and refine their cooking experience, all while fostering a sense of community. The app combines recipe creation, meal planning, grocery list management, and social sharing to enhance every home cook’s journey.
Problem
Many home cooks struggle with organizing their favorite recipes, discovering new ones, and efficiently planning meals. Recipes are often scattered across multiple sources—handwritten notes, bookmarked web pages, screenshots, saved TikToks, instagrams and various cooking apps—making it difficult to keep everything in one place. As a result, finding a specific recipe can be time-consuming and frustrating, especially when cooking on the fly. Additionally, the lack of a centralized system leads to ingredient duplication, forgotten meal plans, and missed opportunities to refine personal cooking techniques over time.
While some apps attempt to solve this issue, they often fall short in providing a holistic experience that encompasses not just recipe storage but also seamless integration with meal planning, grocery shopping, and social engagement. Moreover, current solutions do not fully support users in creating their own personalized cookbooks and sharing their unique recipes with a broader audience. This gap in the market presents an opportunity to design an app that offers a comprehensive, intuitive, and interactive cooking experience.
Concept
Research
I analyzed existing recipe apps such as Yummly, Paprika, and Whisk. While these apps offer strong recipe storage and meal planning features, they lack an intuitive way to create custom cookbooks and a strong social component. Our key differentiators:
The Aspiring Home Chef
Sarah struggles to keep track of her evolving recipes, often loses notes, and wants a way to refine her cooking skills. She wants an intuitive platform to document and improve her personal recipes with ease. Sarah needs a recipe creation tool with step-by-step guidance, the ability to add personal notes, and a way to visually track progress through images.
The Busy Parent
James has limited time to plan meals, often forgets ingredients while shopping, and struggles to balance nutrition and variety. He wants a streamlined way to plan meals for the week, quickly generate grocery lists, and ensure he is cooking balanced meals for his family. James needs a meal planning feature that syncs with grocery lists and allows quick meal swaps based on available ingredients.
The Food Blogger
Olivia Finds it difficult to manage her published recipes, engage with her audience effectively, and get feedback on new dishes. She wants an interactive way to share her recipes, track engagement, and receive ratings and comments from her followers. Olivia needs A social-sharing component where she can publish her recipes, gain visibility, and interact with a community that appreciates her content.
Key Design Features
We started with low-fidelity wireframes to map out the user flow, ensuring ease of navigation between recipe creation, storage, and social sharing. Mid-fidelity prototypes refined the layout, and high-fidelity designs incorporated branding and interactive elements.
Home Page & Browse
New Recipe
The Create New Recipe flow is designed to be intuitive and flexible, allowing users to document their recipes in multiple ways.
1. Writing a Recipe from Scratch
Users can manually enter a new recipe with a structured breakdown - including Ingredients, method, images of the step-by-step preparation and additional information such as cook time, prep time, serving size and nutritional info.
2. Copy & Paste a Recipe
For convenience, users can copy and paste an existing recipe from another source: A dedicated input field detects structured recipes and formats them accordingly.Users can edit the text before saving to ensure accuracy.
3. Adding a Recipe via Photo Capture
Users can take a picture of a handwritten or printed recipe and store it in their catalog.
Import Recipe from Browser
The Import Recipe from Browser feature allows users to seamlessly save recipes from external websites into their personal collection.
Using the In-App Browser Extension, users can browse recipe websites within the app’s built-in browser. A “Save Recipe” button detects structured recipe data on the page and extracts key details such as Recipe Author, Ingredients list etc.
Categorization & Customization: Once imported, users can categorize the recipe under meal type, cuisine, or custom tags.Additional fields such as personal notes or adjustments can be added before finalizing the recipe.
Recipe Info Page
The Recipe Page is designed for clarity, ease of use, and visual appeal, ensuring users can follow along while cooking.
Cookbooks (Saved Recipes)
The Cookbooks feature allows users to organize their saved and created recipes into personalized collections, making it easy to access and categorize dishes.
Profile
The Profile Section serves as the central hub for users to manage their recipes, meal plans, and grocery lists, offering a seamless and personalized cooking experience.
Meal Plan for the Week - A structured weekly meal planner to organize meals in advance. Drag-and-drop functionality to adjust meals within the planner. Integration with saved recipes for quick additions. Ability to generate automatic grocery lists based on selected meals.
Grocery List - A dynamic, auto-generated shopping list based on planned meals. Users can manually add or remove ingredients as needed. Smart categorization groups items by aisle (e.g., dairy, produce, pantry). Option to check off items while shopping.
Social & Community Features - A feed of recent activity, including published recipes and interactions. Option to share meal plans or grocery lists with family or friends. Ability to follow favorite chefs and discover their latest creations.
Future Improvements
To enhance the app’s capabilities and user experience, future updates will include:
Collaborative Cookbooks: Users will be able to invite family and friends to contribute to shared cookbooks, allowing for collective meal planning and recipe organization.
Advanced Sharing Features: Enhanced social integrations, including the ability to share entire cookbooks, meal plans, and grocery lists with others.
AI-Powered Smart Suggestions: Personalized recommendations based on user preferences, past cooking history, and dietary goals.
Automated Ingredient Substitutions: AI-driven suggestions for ingredient swaps based on dietary restrictions or available pantry items.
Voice Command Integration: Hands-free cooking with voice-activated recipe navigation and step-by-step guidance.
Augmented Reality Cooking Assistant: Future exploration of AR overlays to provide real-time cooking assistance, such as measuring ingredient quantities visually.
Conclusion
Seamless Integration Enhances Experience: Connecting recipe storage, meal planning, and grocery lists created a more efficient cooking workflow.
Community-Driven Features Increase Engagement: Allowing users to share, review, and refine recipes fostered a vibrant culinary community.